Targeting helps you reach high-intent shoppers in real time — across our owned and operated channels like the Mate browser extension, email, SMS, mobile app, and partner sites.
Setup instructions
To activate Targeting, follow the Setup Checklist to make sure the following steps are complete:
- Install the Mate Shopify app.
- Toggle on the Mate Network. This activates your brand across our performance marketing surfaces.
- Set up Google Tag Manager (highly recommended for accurate pixel tracking). If you're using a custom Shopify theme, GTM ensures pixel events are captured accurately.
- Send your Klaviyo API key (for syncing flows and enriched event data). We use this to prevent conflicts with your existing flows and to apply smart exclusions — for example, pausing offers during a welcome or cart series.
Need help? Book an onboarding call and we'll walk you through everything.