You can issue a "stand down" request to Mate directly from your flows. This allows you to exclude low-intent segments or customers already active in your automations, so they aren't double-targeted. When a request is sent, Mate will pause emails to those customers for the period of time you specify.
Not sure which flows should use stand downs without hurting conversions? Schedule a call with us and we'll help map it out.
The following steps outline setting up stand downs with Klaviyo, however most ESPs have similar functionality. Please consult your ESP representative if you're having trouble. In simple terms, you'll create a "webhook" step in your marketing automation that sends the email of the user you want Mate to stand down to Mate's servers.
Setup
- Navigate to the Flow Editor by clicking Flows in the Klaviyo sidebar and selecting the name of the flow you want to exclude users from.
- Add a Webhook block at the point in the flow where you want to issue the stand down (typically near the start of the flow).
- In the Webhook Details section, set the following fields:
Webhook name: Checkmate Stand Down
Destination URL:
https://joincheckmate.com/api/webhook/stand-down?accountId=[storename].myshopify.com
Data: The {{ person.email }} variable is a function provided by your ESP to insert the user's email. It may be different, so be sure to check your ESP's documentation.
{
"email": "{{ person.email }}",
"standDownDuration": "24hr"
}
Full example:
Webhook Method: POST
URL: https://joincheckmate.com/api/webhook/stand-down?accountId=test-store.myshopify.com
{
"email": "{{ person.email }}",
"standDownDuration": "72hr"
}
Recommended durations
- Welcome flow — 72-hour stand down for people added to CRM via website
- Cart abandonment — 24-hour stand down for emails sent
- Checkout abandonment — 24-hour stand down for emails sent
- Browse abandonment — 24-hour stand down for emails sent