Enrichment helps you identify anonymous shoppers and enrich your CRM with real-time, high-intent behavioral data — like product views, cart starts, and checkouts. This fuels smarter segmentation, better retargeting, and more personalized lifecycle flows.
Most brands only recognize a small fraction of their traffic. Enrichment unlocks the rest, giving you visibility into who's browsing — not just who's buying.
Setup instructions
To activate Enrichment, follow the Setup Checklist to make sure the following steps are complete:
- Install the Mate Shopify app.
- Toggle on the Mate Network.
- Set up Google Tag Manager.
- Send your Klaviyo API key (for syncing flows and enriched event data). We use this to send enriched customer data and event triggers to your Klaviyo account.
- Add your payment method (required for Enrichment) to start your 14-day trial.
Need help? Book an onboarding call and we'll walk you through everything.