Frequently asked questions about working with Mate.
We already run our own email retargeting flows — we don't want customers to receive multiple emails a day on top of our own.
While most brands have their own email retargeting flows in place, 98% of site traffic is anonymous. While industry-standard brand ID rates sit at 2%, Mate's technology allows us to identify 16% of anonymous site traffic. As such, our scope of reach is significantly larger, helping convert those high-intent bounced shoppers. Additionally, Mate emails never get sorted into the "Promotions" Gmail tab, reaching additional primary inboxes over traditional branded email flows.
We could be interested in launching, but would like to see a projection. Can you help with this?
While it's tough to provide precise projections for Targeting upfront (too many variables at play), we typically aim to drive 3–5% of GMV during off-season and 5–7% in peak periods. Once you're live, we can give a much more accurate year-long projection after the first two weeks of data.
We're already using Upsellit — would Targeting be compatible?
We can absolutely be complementary to Upsellit. Upsellit focuses more on on-site retargeting as well as automating branded email flows — lots of pop-ups/overlays, mouse tracking to tell when a user is going to click away, and so on — whereas Targeting focuses on unlocking lost sales with lapsed shoppers by delivering AI-powered, personalized offers from Mate surfaces. As we have a relationship with our shoppers as their source for the best deals, we're able to maximize conversion and reach shoppers you could not.
Additionally, as we'll be standing down to any retargeting or abandonment flows the brand already has set up, everything we're doing will be incremental and additive to your existing efforts.